The most important thing about user testing is making sure you know what an outsider, a new user, will be doing.

What is obvious to you is unknown to them.

Challenge every assumption you make.

Back on builders, gonna be posting!

@benvspak As promised, Imma start blogging here.

Build it and they will come

A promise turned fallacy

Build it and they will come emerged as a motto, a rallying cry really, one for makers and enthusiasts alike, so where did it all go wrong?

Back in the era at the dawn of the smartphone. Remember those iPhone apps? You know, the one that looked like a pint glass with a beer? You would tilt your phone and it looked like you were drinking the beer.

I remember someone making this "I am r