Co-founder @ PopVia
Why Builders Is Better Than Product Hunt For years, Product Hunt has been the default place to launch new products. It rewards hype cycles, launch-day theatrics, and short bursts of attention. That model worked when distribution was scarce. Today, builders need something different. Builders was designed for the way products are actually built now: in public, over time, by real people with evolving ideas. The biggest difference is time horizon. Product Hunt optimizes for a single 24-hour spike. If you miss the window, launch on the wrong day, or don’t have an audience ready, your product disappears. Builders optimizes for long-term visibility. Projects compound through updates, comments, and progress logs. Momentum builds gradually instead of evaporating overnight. Second, Builders centers on people, not just products. On Product Hunt, the product is the atom. On Builders, the builder is. Profiles, daily updates, companies, and projects are interconnected. This creates reputation over time, not just a leaderboard position for a single day. When someone follows you, they follow your journey, not just a launch link. Third, Builders supports real outcomes beyond launches. You can list jobs, offer services, sell businesses, and attract collaborators—all in the same ecosystem. Product Hunt stops at discovery. Builders continues into execution, hiring, monetization, and exits. It is not a marketing event; it is infrastructure for building. Fourth, Builders removes artificial gatekeeping. Product Hunt depends heavily on “hunters,” timing strategies, and social amplification tactics that favor insiders. Builders is open by default. If you are building, you belong. Progress matters more than polish. Finally, Builders reflects the reality of modern startups: most valuable work happens between launches. Iterations, pivots, near-misses, and quiet wins rarely fit into a Product Hunt post. Builders makes that invisible work visible—and valuable. Product Hunt helps products get noticed for a day. Builders helps builders win over years.