Advertise on Builders.to

Overview

Builders.to offers a simple, affordable way to get your product, service, or project in front of thousands of active builders. Your ad will be displayed in the Builder Feed sidebar and banner areas, reaching developers, indie hackers, and startup founders who are actively engaged in the community.

What You Get

Limited to 8 slots platform-wide for premium exposure
Dynamic pricing — price doubles when slots fill up, ensuring quality
30 days duration with real-time analytics (views, clicks, CTR)
Instant activation — no review process, goes live immediately after payment

Getting Started

1
Sign In
You need a Builders.to account to create ads. Go to builders.to/signin and sign in with your preferred method (email magic link, GitHub, etc.).
2
Navigate to the Ads Dashboard
Go to builders.to/ads — this is your "My Ads" dashboard where you can manage all your advertisements.
3
Create a New Ad
Click the "Create Ad" button to start designing your advertisement.

Creating Your Ad

Required Fields

Headline *Required

This is the main attention-grabbing text for your ad (max 100 characters). Make it compelling and action-oriented.

Examples: "Ship faster with our AI code assistant", "The database built for builders"

Destination URL *Required

The link where users will be directed when they click your ad. Must be a valid URL.

https://your-product.com?utm_source=builders.to&utm_medium=ad

Tip: Use UTM parameters to track traffic from your Builders.to ads.

Optional Fields

Description

Brief text explaining your product or service (max 200 characters). Use this to add context to your headline.

Ad Image

Upload an eye-catching image for your ad. Recommended size: 600x300px (2:1 aspect ratio). Supported formats: JPEG, PNG, WebP.

High-quality, relevant images significantly improve ad performance.

Button Text (CTA)

Customizable call-to-action button text (max 30 characters). Default: "Learn More"

Examples: "Get Started", "Try Free", "Shop Now", "Sign Up"

Live Preview: As you fill in the form, you'll see a real-time preview of how your ad will appear in the sidebar. This helps you fine-tune the design before submission.

Ad Statuses Explained

Your ad can have one of these statuses:

Draft

Ad created but not yet paid. You can edit freely.

Pending Payment

Checkout started but payment not completed.

Active

Paid and currently running on the feed. Your ad is live!

Expired

The 30-day period has ended. Create a new ad to continue advertising.

Cancelled

Payment was refunded or cancelled.

Paying for Your Ad

Dynamic Pricing System

How It Works

Only 8 ad slots are available platform-wide
Price doubles each time all slots fill up
Current price shown on the create ad page

Example: Starting at $10/mo → $20/mo → $40/mo as demand increases

Payment Options

Pay with Card

Current Price

Standard Stripe checkout with credit/debit card

Pay with Tokens

Dynamic

Token cost matches current price (10 tokens = $1)

Checkout Process

1.After creating your ad draft, click the "Activate" button
2.Complete payment securely via Stripe at the current tier price
3.Your ad becomes active immediately after successful payment

Limited Availability

With only 8 slots available, ads sell out quickly. When all slots are filled, you'll need to wait for an existing ad to expire before purchasing.

Managing Your Ads

Viewing Ad Details

Click on any ad in your dashboard to see:

Ad preview showing how it appears to visitors
Current status and days remaining
Start and end dates
Analytics data (for active/expired ads)

Editing Ads

You can edit ads while they're in Draft or Pending Payment status. Simply click the ad, then click "Edit", make your changes, and save.

Note: Active ads cannot be edited. To change an active ad, you'll need to create a new one.

Deleting Ads

You can delete ads that are in Draft, Pending Payment, Expired, or Cancelled status. Active ads cannot be deleted — they will naturally expire after 30 days.

Analytics & Tracking

Once your ad is active, you'll have access to detailed analytics:

Total Views

Times your ad was displayed

Unique Visitors

Individual users who saw your ad

Total Clicks

Times users clicked your ad

CTR

Click-through rate percentage

Today's Stats

Views and clicks today

Daily Chart

14-day performance trend

Best Practices

Headlines That Work

Be specific about what you offer
Lead with the benefit to the builder
Use action words

Good

"Cut your deployment time by 80%"

Not as good

"Our deployment tool"

Images That Convert

Use product screenshots or clean graphics
Ensure text is readable at small sizes
Maintain the 2:1 aspect ratio (600x300px)
Avoid cluttered or busy images

CTA Button Tips

"Try Free" — great for freemium products
"Get Started" — perfect for SaaS tools
"Learn More" — best for informational content
"Shop Now" — ideal for e-commerce

Frequently Asked Questions

How long until my ad goes live?

Immediately after successful payment. There's no review process.

Can I renew my ad?

Yes! Simply create a new ad (you can use the same content) and pay for another 30-day period. There's no automatic renewal.

What's the refund policy?

Ads are non-refundable once active. Make sure to preview your ad carefully before payment.

Can I run multiple ads at once?

Yes, as long as slots are available. The platform has 8 total ad slots shared among all advertisers. You can have multiple ads if you secure slots before they fill up.

How are ads rotated?

If multiple ads are active, they're randomly selected to display to each visitor, giving fair exposure to all advertisers.

Can I target specific audiences?

Currently, ads are shown to all Builders.to feed visitors. There's no targeting based on user attributes.

What content is not allowed?

No misleading or deceptive content, no adult or inappropriate material, no malware or harmful links.

Ready to reach thousands of builders?

Create your first ad and get in front of active developers, indie hackers, and startup founders. Only 8 slots available!

Create Your Ad

In this guide