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Startup Journey

Your progression map from idea to Series A.

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Current rank

Cadet Founder

Novice

0

/ 3,200 XP

0
01003006001,0002,0003,200

Sign in to track your quests and earn XP.

Start your journey
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Stage 1

Cadet Founder (Novice)

XP Goal: 0 → 100

0/4

Starter Gear: Laptop, Big Idea, First Draft Vision

  • 🏠Build Your Base

    +30 XPAuto

    Stand up your website or landing page.

  • 🛠️Shape Your Offer

    +20 XP

    Write a clear value proposition.

  • 📦Create a Starter Resource

    +20 XP

    Ship a free lead magnet.

  • 📢Share Your Founder Story

    +30 XPAuto

    Post your founder intro (LinkedIn/X) or an update here.

🌟Achievement: Cadet Badge
🧭
Stage 2Locked

Pathfinder (Market Explorer)

XP Goal: 100 → 300

0/4

Gear Unlock: Discovery Toolkit (customer research framework)

  • 🔍Talk to 10 Potential Customers

    +100 XP

    Run 10 discovery interviews.

  • 📡Grow First 100 Connections

    +50 XPAuto

    Reach 100 followers.

  • 🤝Join 2 Communities

    +50 XP

    Get active in 2 online groups.

  • 🪙Earn Your First Sale

    +100 XP

    Land a first sale or pre-order.

🌟Achievement: Proof of Market Badge
🛠️
Stage 3Locked

Builder (Prototype Creator)

XP Goal: 300 → 600

0/4

Gear Unlock: Prototype Lab (MVP tools: Notion, Figma, etc.)

  • 🧩Build a Prototype

    +150 XPAuto

    Ship a demo or clickable mockup.

  • 📡Launch a Waitlist

    +100 XP

    Collect 100 signups.

  • 🎯Write Out Objections

    +50 XP

    List objections and your answers.

  • 🛠️Test With First 5 Users

    +100 XPAuto

    Get feedback from 5 testers.

🌟Achievement: First Traction Badge
💰
Stage 4Locked

Operator (Early Revenue)

XP Goal: 600 → 1,000

0/4

Gear Unlock: Business Console (Stripe, analytics, CRM)

  • 💰Reach $1K MRR

    +200 XPAuto

    Hit $1,000 in monthly recurring revenue.

  • 📰Land Your First Press Mention

    +100 XP

    Get covered in press or a newsletter.

  • 🧠Improve Your MVP

    +100 XP

    Ship an iteration round.

  • 📈Track Progress

    +100 XP

    Set up a metrics dashboard.

🌟Achievement: Revenue Badge
📊
Stage 5Locked

Strategist (Investor-Ready)

XP Goal: 1,000 → 2,000

0/4

Gear Unlock: Pitch Deck Toolkit (story + slides)

  • 🏦Pitch 5 Investors

    +200 XP

    Pitch your startup to 5 investors.

  • 📜Set Up the Foundation

    +100 XP

    Handle legal, compliance, and payments.

  • 🎤Share Your Message

    +100 XP

    Speak at an event, podcast, or panel.

  • 🤝Bring on a Key Partner

    +200 XP

    Add a co-founder, advisor, or contractor.

🌟Achievement: Investor-Ready Badge
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Stage 6Locked

Trailblazer (Scaling Founder)

XP Goal: 2,000 → 5,000

0/4

Gear Unlock: Growth Kit (scaling playbook + team ops)

  • 🚀Expand Channels

    +300 XP

    Grow ads, partnerships, and distribution.

  • ⚡Automate a Process

    +200 XP

    Automate a workflow with AI or tools.

  • 🏹Reach $10K MRR

    +500 XPAuto

    Hit $10,000 in monthly recurring revenue.

  • 🧭Grow the Team

    +300 XP

    Hire 3–5 people.

🌟Achievement: Scale-Up Badge
🕳️

Final Challenge

The Black Hole of Uncertainty

Requirements: Investor-Ready + Scale-Up Badges

You'll face

  • 🌪️ Product-market fit turbulence
  • 🎯 Competitors closing in
  • ⚖️ Investor negotiations
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Victory Reward: Series A Funding + Founder Legend Rank

Earn the Investor-Ready and Scale-Up badges to unlock this challenge.